Trish Wheaton

Global Chief Marketing Officer, Wunderman
Managing Partner, Global New Business, Y&R Advertising

 

Trish Wheaton has simultaneous leadership roles in two of WPP's largest agencies: Wunderman, the world's largest digital agency network and Y&R Advertising, a global advertising giant. In her role as the first Global CMO for Wunderman, Trish works across a diverse range of client prospects to develop opportunities for the network. Prior to taking on the CMO role, Trish headed two Wunderman network agencies, one in Canada and one in the UK. In London, she merged three network agencies to form the largest direct, digital, and database organization in the UK. In Canada, she transformed the Wunderman organization from a pure play direct marketing organization to a direct, data and digital powerhouse. As Managing Partner, Global New Business Community for Y&R Advertising, Trish has created a global new business infrastructure to serve the 160 offices that comprise Y&R's global footprint. Her client portfolio has included such well known global brands as Microsoft, Dell, Kraft, Ford, IBM among others. In addition to these assignments, Trish is currently spearheading the Sustainability initiative on behalf of the group of companies.

A well-known marketing industry figure, Trish has served on a variety of marketing industry boards in various geographies; is a much sought after speaker who has headlined speaking engagements across the globe; and has been recognized with industry awards in both Canada and the US. Trish was recently named to the prestigious Forrester Board of Clients, the first ever agency person to be on the board.

Prior to joining Wunderman, she was Head of Direct Marketing for Yale University Press, Assistant Editor of the Yale Series of Younger Poets, and a US Peace Corps volunteer in Kenya, East Africa. She holds a BA from Gustavus Adolphus and a Master's degree from the University of Minnesota. She divides her time between homes in Toronto and Manhattan, and is married with one son and a fabulous new daughter-in-law.